DON’T DRESS UP ISRAELI APARTHEID AND OCCUPATION!
In 2005, Palestinian civil society issued the Palestinian Unified Call for Boycott, Divestments and Sanctions (BDS) against Israel. Inspired by the struggle of South Africans against apartheid, the Palestinian-initiated BDS campaign is conducted in the framework of international solidarity and resistance to injustice and oppression and calls for non-violent punitive measures to be maintained until Israel meets its obligation to recognise the Palestinian people’s inalienable right to self-determination and fully complies with international law. On March 19, Palestine solidarity activists from the Coalition Against Israel Apartheid staged a peaceful BDS action at the L’Oreal Melbourne Fashion Festival. Since the mid-1990s, L’Oreal has been operating in Israel, motivated in part by political consideration. L’Oreal Israel operates a factory in the Israeli town of Migdal Ha’emek in the Lower Galilee. The settlement of Migdal Ha’emek was established in 1952 on lands belonging to the ethnically-cleansed Palestinian village of al-Mujaydil, whose original inhabitants are still denied the right to return to their homes. L’Oreal Israel also manufacturers a line of products using Dead Sea minerals under the name “Natural Sea Beauty” that is exported to 22 countries. While L’Oreal exploits minerals from the Dead Sea, the region and its resources are systematically closed to the indigenous Palestinian people by Israel’s military occupation and apartheid practices, which have set up a network of checkpoints, segregated roads and exclusive zones. While Palestinian academics and students in the occupied territories and Israel are systematically impeded by Israeli occupation roadblocks and other oppressive measures from conducting normal academic life and research, L’Oreal awarded a $100,000 “lifetime achievement” award to a scientist at Israel’s Weizmann Institute of Science in July 2008. The Weizmann Institute, since its establishment, has been a major center for clandestine research and development of nuclear, chemical and biological weapons on behalf of Israel’s military establishment with which it has close ties. It is, therefore, one of many academic institutions in Israel that are in collusion with the state’s violations of international law and Palestinian human rights. For more information on the BDS campaign: http://www.bdsmovement.net For more information on L’Oreal and BDS: http://www.bdsmovement.net/?q=node/231