Don’t Buy Israeli Apartheid – Boycott Jericho/Boycott Max Brenner – 20 May 2011

On May 20, around 150 to 200 Palestine solidarity activists and human rights supporters in Melbourne staged a peaceful BDS action to highlight the complicity of Israeli companies, Max Brenner Chocolate and Jericho, in Israel’s Apartheid and Occupation policies.

Israeli company, Jericho, exploits minerals from the Dead Sea. While Jericho profits from the Dead Sea, the indigenous Palestinian people who live on the land surrounding the Dead Sea are regularly denied access. Palestinian access to the Dead Sea is prevented by Israel’s military occupation of Palestinian lands. Restrictions are place on Palestinian access to the Dead Sea via a network of military checkpoints, Israeli-only roads, exclusive zones and other apartheid and occupation policies.

Max Brenner Chocolate is owned by the Strauss Group, Israel’s second largest food and beverage company. On its website, the Strauss Group emphasis its support for the Israeli military, providing care packages, sports and recreational equipment, books and games for soldiers. Strauss boasts that it supports both the Golani and Givati (Shualei Shimshon) Brigades of the Israeli military. Both of these brigades were heavily involved in Israel’s 2008/2009 Gaza massacre, which killed more than 1300 Palestinians, the majority civilians, including 300 children.


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